Client and Supplier Relationship Factors in Logistics and Supply Chain in the Indian Entertainment Industry

Scholarly Research Paper from the year 2013 in the subject Business economics - Operations Research, grade: B, Stanford University, language: English, abstract: Event management industry is an industry of glamour, hype, and spot lights. While this is the faade of this industry, the backstage of this industry is very different and highly unorganized as is evident in this report. While Price Waterhouse Coopers along with FICCI was one among the first ones to make a report and call this a sunrise industry, others like Ernest &Young (E&Y) and McKinney's have followed the trend. Other than very brief mentions here and there, even at policy levels, this industry does not seem to have attracted that it duly requires nor has it attracted investments of serious magnitude. The supply chain of this industry is intensely temporary in nature as the business is seriously intermittent. This document goes on to explore variety of events and vendors as also naming relationship between the client and vendors, power of client over a vendor, and lack of established customer satisfaction methodologies as key factors which influence the relationship between the vendors and clients in this industry.