Color Matters

Color has always been emphasized and highly valued in brand design because of its significant role in visual effects, psychological impact, brand character, and other properties of branding. Color Matters - Branding & Identity is a vibrant exploration of the subject of color in branding, with more than 100 works including corporate promotions, events, meetings, individual projects and more. The works featured in this book express the dynamic possibilities of visual language through the careful application of color, and illustrate how it can be used in a multitude of ways in both graphic and spatial design. Color Matters will take its readers on a visual journey through the fascinating, brilliant world of color in branding.