Communicating Change: Winning Employee Support for New Business Goals

When a company decides to make a major organizational change--whether it's a new emphasis on customer service, quality management, restructuring or downsizing--managers must get the message through to front-line employees, and enlist their support. . .or the changes will create more turmoil than progress. Written for busy managers at all levels, this book offers specific prescriptions for effecting successful change centered around three guiding principles: conveying the message through supervisors, communicating face-to-face, and making the changes relevant to each work area. In addition, a variety of helpful forms, checklists, sample communications, and surveys help managers to quickly put the principles into action.