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Written and reviewed by experienced nutrition communicators and educators, this authoritative guide provides the knowledge and skills needed to develop and deliver all types of communication in a variety of settings. Students, interns, and practitioners alike will find this to be an indispensable resource. The book's 42 chapters are presented in 8 sections, each with an opening showcase featuring a communication success story and applied advice. Highlights of the chapters include guidance on: Writing and interpreting scientific research Developing science-based messages Addressing misinformation Customizing communications to various audiences Delivering effective presentations Mastering media interviews Using social media, websites, videos, and demonstrations Communicating in business settings-and much more! Theoretical background for best practices in nutrition communication is addressed throughout to help build foundational knowledge and skills. This is rounded out with words of experience, hands-on strategies, and real-life stories in every chapter, along with objectives, checklists and key takeaways.
- Format: Pocket/Paperback
- ISBN: 9780880910170
- Språk: Engelska
- Utgivningsdatum: 2020-10-30
- Förlag: American Dietetic Association,U.S.