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Marion Pindsdorfs prescription to prevent a corporate disaster is: "when public health and safety are involved, tell it all and tell it fast." This book is a guide for companies large and small for surviving a public crisis. It is a battle tested guide written by a veteran public relations expert that is packed with information on working with the media during a corporate public crisis. Pindsdorf uses specific cases as examples of how to and how not to handle public relations during a crisis.
- Format: Pocket/Paperback
- ISBN: 9780823217847
- Språk: Engelska
- Antal sidor: 171
- Utgivningsdatum: 1999-03-01
- Förlag: Fordham University Press