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The main purpose of this study is to investigate how Public Relations are currently used as a communication tool within the UK budget airline industry, and how the student segment in the UK corresponds to these measures. To gain a holistic understanding of the topic, facts on the UK air transport market are introduced briefly, with a special regard to the two leading budget airlines, Ryanair and EasyJet. Furthermore, the importance of PR for the airline industry is assessed by the conducted field research.
- Format: Pocket/Paperback
- ISBN: 9783954891634
- Språk: Engelska
- Antal sidor: 96
- Utgivningsdatum: 2013-10-15
- Förlag: Anchor Academic Publishing