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The editors of this comprehensive resource book compile state-of-the art measurement instruments applicable to four important research communication contexts: interpersonal, mass, organizational, and instructional. Helpful for scholars conducting quantitative research studies, as well as undergraduate students learning about scale development, this accessible volume reviews the indices, questionnaires, and scales currently being used in communication research. Profiles of each of these measures are presented in their entirety, and include information on the development of the measure, its reliability and validity, comments on its use, where the original version was published, instructions for administration and scoring, and references to studies in which the measure was employed. This book is aimed at communication scholars, research analysts, and anyone conducting quantitative research studies. Appropriate for both undergraduate and graduate students learning about different types of measurement devices for developing research programs.
- Format: Inbunden
- ISBN: 9780898622911
- Språk: Engelska
- Antal sidor: 400
- Utgivningsdatum: 1995-04-01
- Förlag: Guilford Publications