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Companies, Cultures, and the Region

Nick Clifton • Stefan Gartner • Dieter Rehfeld

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184 sidor
2015

Europe has its strength in regional cultural diversity. However, current debates surrounding globalisation and the integration of markets tend to focus on the homogenisation of cultures, whilst the emergence of vital and innovative regional cultures has typically been neglected. This edited collection addresses this gap, considering relevant questions such as how strategies, orientations, values and symbols help a company to become aware of its location, and how different regional cultures are of interest to particular types of companies. The books central focus is the interaction of regional and corporate cultures; how different cultures come together, shape each other and change. The volume takes an interdisciplinary approach, bringing together research from cultural science, regional science, social science and economics. This book was originally published as a special issue of the journal European Planning Studies.

Författare: Nick Clifton, Stefan Gartner, Dieter Rehfeld
Format: Pocket/Paperback
ISBN: 9781138954076
Språk: Engelska
Antal sidor: 184
Utgivningsdatum: 2015-09-04
Förlag: Routledge