Competitive Communication

Competitive Communication offers the first full-length treatment of the classical art of rhetoric and its application to the contemporary needs of modern managers. Concentrating on argumentation which is viewed both as a process of inquiry and as an act of persuasion the author reviews principles of reasoning and persuasion that were central to an age generally credited with having developed the most complete treatment of communication as it is
employed in daily life.
With Aristotle as his guide, Eckhouse revives the enthymeme, a logical device central to Greek theories of persuasion, and one with powerful relevance to the modern world of business and those who must communicate persuasively within it. Complementing this discussion is an examination of classical ethos, or credibility, as it is created in language and used to strengthen the core arguments modern managers must make. Add to this an extensive examination of classical
fallaciesthe common pitfalls of argument and debateand you have a comprehensive treatment of argumentative danger zones as relevant to practitioners today as they were to their counterparts in classical Greece and Rome.
Ideal for MBA and other business students and working professionals, Competitive Communication offers an invaluable guide to what is arguably the most important ability working professionals can develop.