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The development of a research, teaching, or application of competitive (economic) intelligence requires a strategic and transverse vision in regards to related issues. It is essential to integrate the role of culture when interpreting results, either from the training of a specialist or in respect to a country or region. The authors of this book, members of an expert group supported by the CNRS in France, bring all of their talents together to create a comprehensive book that does just this and more.
- Format: Inbunden
- ISBN: 9781848212374
- Språk: Engelska
- Antal sidor: 368
- Utgivningsdatum: 2011-07-12
- Förlag: ISTE Ltd and John Wiley & Sons Inc