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Conducting a Successful Annual Giving Program
Kent E Dove • Jeffrey A Lindauer • Carolyn P Madvig
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Bringing together over 50 years of annual fund experience, masterfundraiser Kent E. Dove has joined Carolyn P. Madvig and Jeffrey A.Lindauer to bring you a complete guide to planning and managing themost fundamental fundraising strategy: the annual giving program.Conducting a Successful Annual Giving Program, the thirdvolume in the groundbreaking Dove on Fundraising Series,features a wealth of illustrative samples of fundraising tools,many of which have never before been offered in book form.Throughout the book, the authors address the key components of anannual giving program--including telemarketing, direct mail,special events, personal solicitation and matching gifts--andreveal how to integrate each component of the annual giving programinto a coherent, fluid fundraising plan. View an example of a teaching tool available in this title: CourseSyllabus.
- Format: Pocket/Paperback
- ISBN: 9780787956493
- Språk: Engelska
- Antal sidor: 512
- Utgivningsdatum: 2001-07-01
- Förlag: Jossey-Bass Inc.,U.S.