Conducting Research Surveys Via E-mail and the Web 1

Data & IT

Conducting Research Surveys Via E-mail and the Web

Matthias Schonlau • Ronald D Fricker • Marc N Elliott • Ronald D Fricker Jr

Pocket

279:-

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112 sidor
2002

Internet-based surveys, although still in their infancy, are becoming increasingly popular because they are believed to be faster, better, cheaper, and easier to conduct than surveys using more-traditional telephone or mail methods. Based on evidence in the literature and real-life case studies, this book examines the validity of those claims. The authors discuss the advantages and disadvantages of using e-mail and the Web to conduct research surveys, and also offer practical suggestions for designing and implementing Internet surveys most effectively.

Författare: Matthias Schonlau, Ronald D Fricker, Marc N Elliott, Ronald D Fricker Jr
Format: Pocket/Paperback
ISBN: 9780833031105
Språk: Engelska
Antal sidor: 112
Utgivningsdatum: 2002-03-01
Förlag: RAND