Consumer Behavior Analysis in E-commerce Platforms 1

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Consumer Behavior Analysis in E-commerce Platforms

Name: Consumer Behavior Analysis in E-commerce Platforms
Price: 2369 SEK
Availability: OutOfStock
Author: Rajiv Chopra
ISBN: 9781779564092

Rajiv Chopra

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277 sidor
2025

This book investigates the factors influencing consumer behavior in online shopping environments. Covering decision-making processes, user experience design, and personalization strategies, it examines the role of data analytics and AI in predicting consumer trends. It highlights successful strategies used by leading e-commerce platforms. The book is a valuable resource for students, researchers, and professionals in e-commerce, marketing, and consumer psychology.

Författare: Rajiv Chopra
Format: Inbunden
ISBN: 9781779564092
Språk: Engelska
Antal sidor: 277
Utgivningsdatum: 2025-01-31
Förlag: Delve Publishing