Consumer Information Systems and Relationship Management 1

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Consumer Information Systems and Relationship Management

Angela Lin • Jonathan Foster

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313 sidor
2013

Consumer Information Systems and Relationship Management: Design, Implementation, and Use highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems. By covering consumer perceptions of practicality and ease of use, this book is essential for practitioners in business environments and strategic management, meeting consumer needs through the use of digital and Web-based technologies as well as recent empirical research findings and design and implementation of innovative information systems. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.

Författare: Angela Lin, Jonathan Foster
Format: Inbunden
ISBN: 9781466640825
Språk: Engelska
Antal sidor: 313
Utgivningsdatum: 2013-05-30
Förlag: Idea Group,U.S.