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Consumer Informational Privacy

Frank T Beke • Felix Eggers • Peter C Verhoef

Pocket

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86 sidor
2018

Consumer Informational Privacy has two objectives: first, the authors use current knowledge about privacy and information disclosure to outline the main empirical findings regarding the influence of firms' privacy practices on consumers' behavior. In doing so, they examine how the influence of firms' privacy practices on consumers differs between firms, consumers, and contexts. The monograph identifies areas in need of further research and formulates hypotheses for them by conceptualizing consumer informational privacy and deriving a conceptual framework to guide the subsequent sections.

Författare: Frank T Beke, Felix Eggers, Peter C Verhoef
Format: Pocket/Paperback
ISBN: 9781680834420
Språk: Engelska
Antal sidor: 86
Utgivningsdatum: 2018-07-16
Förlag: now publishers Inc