Consumer Psychology: A Study Guide to Qualitative Research Methods 1
bokomslag Consumer Psychology: A Study Guide to Qualitative Research Methods
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Consumer Psychology: A Study Guide to Qualitative Research Methods

Prof Paul M W Hackett • Jessica Schwarzenbach • Uta Maria Jrgens

Pocket

729:-

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  • 166 sidor
  • 2016
This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.
  • Författare: Prof Paul M W Hackett, Jessica Schwarzenbach, Uta Maria Jrgens
  • Format: Pocket/Paperback
  • ISBN: 9783847407720
  • Språk: Engelska
  • Antal sidor: 166
  • Utgivningsdatum: 2016-04-18
  • Förlag: Verlag Barbara Budrich

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