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This approach to service marketing from a consumer perspective integrates information on service consumption from from a variety of sources. It establishes the effect of the characteristics of services upon consumer behavior and presents four detailed case studies of consumer behavior in service industries.
- Format: Pocket/Paperback
- ISBN: 9780471962694
- Språk: Engelska
- Antal sidor: 284
- Utgivningsdatum: 1998-05-19
- Förlag: John Wiley & Sons Inc