Contemporary Consumer Psychology

Key Features:

- A research-led, critical approach.

- Packed with international examples and illustrations.

- Learning features include Applied Case Study and Investigation sections where the literature/theory presented will be applied and key projects/questions introduced.

- A companion website with a full Instructors' Manual including PowerPoint slides, extended case studies and detailed instructors notes for lecturers and free full-text journal articles for students.

Contemporary Consumer Psychology will be essential reading for all final year, postgraduate and executive consumer psychology, marketing psychology, consumer behavior, consumer studies and related modules.