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bokomslag Contemporary Marketing Solutions

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353 sidor
2025

The function of marketing is regarded as a mechanism that provides practical and theoretical solutions to contemporary businesses worldwide. In this edited book, a cast of international contributors address new and emerging areas within marketing, such as sustainable marketing, the circular economy, and how technologies drive and provide marketing solutions. Rather than exploring the issues, this book focuses on the solutions that these emerging areas provide for businesses. An essential resource for researchers and students, this book demonstrates how marketing activities are relevant to contemporary businesses, offering a state-of-the-art look at emerging trends.

Författare: Roshan Panditharathna, Denis Hyams-Ssekasi, David Bamber
Format: Inbunden
ISBN: 9783031746567
Språk: Engelska
Antal sidor: 353
Utgivningsdatum: 2025-02-25
Förlag: Palgrave Macmillan