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416 sidor
2005

A company exists to make profit, and everything it does is a step towards that goal. Many firms are trying to get closer to their customers, but few realise how crucial this is to corporate value. Indeed, the long-term value of a company is perhaps best described as the sum of future profits from customers, discounted to a present value. Tackling two hot topics in business - CRM and corporate value - and based on a study undertaken by the Customer Management Leadership Group, John Murphy's new book links customer management directly to company profitability for the first time. By implementing its Customer Management Integration Framework, a company can see cash flows for each customer relationship, and use that information to effectively manage key customers for higher and more resilient levels of profitability.

Författare: John J Murphy, Jamie Burton, Robin Gleaves, Jan Kitshoff
Format: Inbunden
ISBN: 9780470016343
Språk: Engelska
Antal sidor: 416
Utgivningsdatum: 2005-10-01
Förlag: John Wiley & Sons Inc