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in Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation?the exact or broad-brushed copying of an innovation - is as critical to prosperity as innovation.
Shenkar shows how savvy imitators generate huge profits. They save not only on R&D costs but also on marketing and advertising investments made by first movers. And they avoid costly errors by observing and learning from others' trials.
Copycats presents suggestions for making imitation a core element in your competitive strategy and pairing it powerfully with innovation, including:
- How to select the right model to imitate
- How to avoid oversimplification of a model
- Which imitation strategy to use
- How to prepare and execute an implementation plan
engaging, practical, and rich in company examples, Copycats unveils how to add imitation to your competitive arsenal.
- Format: Inbunden
- ISBN: 9781422126738
- Språk: Engelska
- Antal sidor: 224
- Utgivningsdatum: 2010-05-01
- Förlag: Harvard Business School Press