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Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.
- Format: Inbunden
- ISBN: 9780470848906
- Språk: Engelska
- Antal sidor: 320
- Utgivningsdatum: 2002-11-01
- Förlag: John Wiley & Sons Inc