Corporate Media Production

Corporate Media Production thoroughly examines all aspects of this exciting creative field, from the initial script to the final stages of postproduction. The book also clarifies the roles of the writer, producer, director and client while focusing on the dynamic relationship shared by these key players. This in-depth book captures all the technical and creative elements used in the creation of media in the corporate world.


Topics include:

Program Needs Analysis
Developing the creative concept
Script essentials
Keys to successful preproduction
Lighting, camera and sound
Directing executives, employees, and professional actors
The director's key aesthetic skills
Graphics Production
Music and sound production
Critical judgment and people skills
Traditional and nonlinear editing
Audio sweetening
The future of corporate media



In depth analysis of all aspects of the process

Equally accessible to students and professionals

Real "business world" approach