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Elements of popular culture (such as literature and films) are major industries. This work shows how the methods of popular culture scholarship can be merged with those of marketing and consumer research.
- Format: Pocket/Paperback
- ISBN: 9780879728120
- Språk: Engelska
- Antal sidor: 216
- Utgivningsdatum: 2000-01-31
- Förlag: The Popular Press