Craig's Record Factory

Craig Odanovich laughingly refers to this book as a nonfiction novel. 

Craig's Record Factory is a coming-of-age journey through the 70's and 80's. Readers follow the author's steps from jukeboxes, GTO's, and high school hangouts to running the local record store at the height of rock-n-roll. The story dives into the early video rental industry, revealing the inside picture of operating seventy stores for the H-E-B supermarket chain. 

Odanovich transitions into becoming an author with his steamy Black Widow Trainer adventure trilogy. (Be forewarned if you read the series - Craig grew up in the sexual revolution of the seventies.) Craig reflects, "after writing my Trilogy I always said that if I wrote another book it would be more like The Old Man and the Sea. I didn't realize that the old man would be me." 

Craig's Record Factory weaves together reminiscences of a bygone era with entrepreneurial principles for today.