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There is more to setting up a successful business than just a good idea. Creating a Business examines concisely all the relevant aspects: the excitement and satisfaction that business entails, the challenges that face the entrepreneur, the risks that lie in wait. The textbook is organized around a practical example: a company setting out to launch a new line of clothing. Aspects of setting up a business, including management, marketing, legislation, and financial management are examined. Including pedagogical features, such as end-of-chapter questions and illustrations, Creating a Business will interest students of small business and entrepreneurship.
- Illustratör: 1
- Format: Pocket/Paperback
- ISBN: 9789001765002
- Språk: Engelska
- Antal sidor: 156
- Utgivningsdatum: 2009-05-01
- Förlag: Wolters-Noordhoff B.V.