Creating the Buy-in Magnet

Creating the Buy-in Magnet is a guide for individual contributors who are tasked with the enormous challenges of getting difficult things done using resources that are not under their direct control.



It is for those who are faced with a difficult business objective that requires near-flawless execution by a team. It's about assembling, motivating and leading a team to extraordinary success.



This book will show you how to take a stretch goal from the start to the finish line. Your team will get you there but you will be the one at the helm. Like a ship's captain, you will need to know the route, how to skillfully navigate the sometimes treacherous "waters" and what to avoid. You will determine what is important and what to filter out.



Each phase is illustrated with entertaining stories that make learning more enjoyable. They also create a reader experience that will be remembered long after the last chapter is read.