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Designed to be used alone or packaged WITH ANY core texts in consumer behavior.
This unique casebook applies consumer behavior theory to practice via thirty-five cases and activities.
This unique casebook applies consumer behavior theory to practice via thirty-five cases and activities.
- Illustratör: illustrations
- Format: Pocket/Paperback
- ISBN: 9780136027164
- Språk: Engelska
- Antal sidor: 192
- Utgivningsdatum: 2009-08-25
- Förlag: Pearson