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CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.
- Format: Pocket/Paperback
- ISBN: 9781349463176
- Språk: Engelska
- Antal sidor: 249
- Utgivningsdatum: 2014-03-28
- Förlag: Palgrave Macmillan