Crucial Influence, Third Edition: Leadership Skills to Create Lasting Behavior Change

the new york times bestselling guide to leading positive change in any organizationupdated with critical new insights, research, and case studies

the world-renowned leadership experts that brought us the leadership classic Crucial Conversations have fully updated their bestselling crucial influence (originally published as influencer). In these pages, they reveal that fewer than one in eight behavior change efforts is successfuland most produce nothing more than wasted resources and organization-wide cynicism.

the solution to this challenge isnt easy, but it is simple. its all about the strategic application of influencesystematic and intentional actions aimed at helping people improve results by changing their behaviora practice most leaders have yet to fully understand and embrace.

Crucial Influence walks you through the process of identifying the personal, social, and structural levers that influence both motivation and ability, then engaging these levers for directed behavior change.

at the end of the day, leadership is intentional influence, the authors write. if behavior isnt changing, you arent leading. whatever youre seeking to change through effective leadershipfrom making virtual workforces work to tackling a social issueinfluence, not authority, is what will get you there. youll learn to view leadership through the new lens of influence as you apply the lessons from this book to everyday challenges.

new to this edition:

• Updated stories and examples using the Crucial Influence model
• The authors latest research on behavior change
• Practical applications for everyday leadership challenges
• New case studies and business examples