209:-
Uppskattad leveranstid 5-10 arbetsdagar
Fri frakt för medlemmar vid köp för minst 249:-
Andra format:
- Inbunden 369:-
- Häftad 249:-
- Klotband 319:-
- Klotband 259:-
- Pocket/Paperback 219:-
- Klotband 389:-
- Pocket/Paperback 239:-
- Pocket/Paperback 289:-
- Pocket/Paperback 199:-
- Pocket/Paperback 279:-
- Visa fler Visa färre
Edward Bernays, famed as The Father of Public Relations, pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, he describes how public opinion is created and shaped, including the use of surveys and endorsements from opinion leaders, celebrities, and experts. These methods formed the principles that corporations and governments have employed for the past century to influence social attitudes.
- Format: Pocket/Paperback
- ISBN: 9780486836584
- Språk: Engelska
- Utgivningsdatum: 2019-11-30
- Förlag: Dover Publications Inc.