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An analysis of the process of branding offers insight into how companies cultivate near-fanatical customer loyalty, identifying the commonalities between cults and corporations that use cult-branding techniques, and explaining how marketers and business leaders can attract and retain consumer population segments as well as loyal.
- Format: Pocket/Paperback
- ISBN: 9781591840961
- Språk: Engelska
- Antal sidor: 256
- Utgivningsdatum: 2005-01-01
- Förlag: Penguin Putnam Inc