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Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.
- Illustratör: Illustrations
- Format: Inbunden
- ISBN: 9780199587407
- Språk: Engelska
- Antal sidor: 408
- Utgivningsdatum: 2010-10-28
- Förlag: OUP Oxford