Culture and Cognition

"The subject matter is very timely for such a book. The field of culture and cognition is in a state of considerable flux, and it requires the kind of knowledge that Ross has not only of cognitive anthropology but of cognitive psychology to make a synthesis and to develop guideposts and steer the field towards viable future objectives. Ross possesses complete familiarity with the literature. This should make for an excellent contribution."

--Douglas White, Department of Anthropology, University of California, Irvine

"Norbert Ross is a fine scholar, and the book does something useful and new.... an important contribution by a respected researcher who knows what he is talking about and who has done creative basic work in the field."

--Roy D'Andrade, Department of Anthropology, University of California, San Diego

"In view of a current trend to integrate knowledge re 'culture' and 'cognition' in psychology (particularly marked) and anthropology, there is a growing demand for good textbooks in these fields. The ideas proposed by Ross are interesting and potentially productive."

--Chizuko Izawa, Department of Psychology, Tulane University

Culture plays an important role in our everyday lives, yet the study of cultural processes and their impact on thinking and behavior is still in its infancy. Research in anthropology generally lacks the clarity and specificity of cognitive processes and is therefore usually ignored by most psychologists. On the other hand, most cognitive research in psychology either ignores culture as an important factor to be taken into account or treats culture as yet another independent variable.

Recent trends indicate an increasing interest in "culture" as a topic of psychological inquiry. Culture and Cognition: Implications for Theory and Methods combines the study of culture with an understanding of relevant cognitive processes and the challenge of studying high-level cognition as embedded into culture. Author Norbert Ross engages both anthropology and psychology, with the belief that any successful research in culture and cognition must embrace insights from both fields.

Culture and Cognition fills a void in the cross-disciplinary area of culture and cognition by offering a clear overview of approaches from varying disciplinary perspectives, discussing methodological problems as well as theoretical implications of these approaches. The author illustrates real research examples and discusses a specific research strategy that details the necessary methods of data gathering and analysis methods for understanding cross-cultural differences. The book establishes the foundation for sensible cultural and cross-cultural research and provides important insights into both cultural processes in cognition and cognitive aspects of culture.