Culture Code

What links a call centre in Bangalore, the 2010 Chilean mining accident and the New England Patriots? The answer? All are examples of successful organisational cultures, where individuals bond together to form a motivated, cohesive and cooperative team. In The Culture Code, Daniel Coyle employs the latest psychological research to investigate how successful cultures are created and what we can learn from them. Drawing on examples from business, sports, the arts and family life, he reveals how high-performing cultures ignite motivation and encourage cooperation by tapping into a common language of subconscious signals to which we're built to respond. As in the case of the Chilean mining accident, a culture built on trust and cooperation can be the difference between disaster and salvation. In business, the effects are scarcely less drastic - according to a recent Harvard study, a strong, aligned culture can increase revenues by 516 per cent and net income by 756 per cent. The Culture Code reveals for the first time the building blocks and shared language of successful cultures, and shows how we can all follow the same basic principles to improve our work and our lives.