Customer Acquisition & Retention in the Digital Age: You Get What You Work For, Not What You Wish For

Howard Tullman has successfully founded more than a dozen high-tech businesses in his 50 year career and created more than $1 billion in investor value as well as thousands of new jobs. Customer Acquisition & Retention in the Digital Age is a collection of Tullman's straightforward, plain-spoken principles which are crucial to the successful funding, launching and development of a new start-up today in almost any technology-driven marketplace. Tullman writes a regular weekly blog on The Perspiration Principles for Inc. Magazine on a variety of start-up topics. This book, however, focuses specifically on Customer Acquisition & Retention in the Digital Age.