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Customer-Centric Knowledge Management: Concepts and Applications is a comprehensive collection addressing managerial and technical aspects of customer-centric knowledge implementation. It seeks to expand the literature and business practices and contributes to the dynamic and emerging fields of organizational knowledge management, customer relationship management, and information and communication technologies (ICTs).
- Format: Inbunden
- ISBN: 9781613500897
- Språk: Engelska
- Antal sidor: 332
- Utgivningsdatum: 2011-08-30
- Förlag: Business Science Reference