Customer Focus - It Depends on the Ands: 42 Principles for Successful Digitalization Projects

Digitalization is the buzzword on everyones lips. The intensity, speed and volume of the process are increasing dynamically.Yet how do you do it right? What principles apply for successful, customer-focused digitalization projects? What are the factors that really matter? What role and tasks will you need to take on within your company?In the 42 chapters of this book, Christian Peter provides you with practical and proven principles for successful digitalization projects. They comprehensively examine all of the crucial dimensions, from the right mindset to the right people and partners, from issues critical to success to effective action. Its not heavy on theory and light on practice, but specific, tangible and grounded in todays realities. You can start right away.