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The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines.
- Format: Inbunden
- ISBN: 9781403997630
- Språk: Engelska
- Antal sidor: 174
- Utgivningsdatum: 2005-11-01
- Förlag: Palgrave Macmillan