bokomslag Customer Value Starvation Can Kill
Samhälle & debatt

Customer Value Starvation Can Kill

Gautam Mahajan Walter Vieira

Pocket

359:-

Funktionen begränsas av dina webbläsarinställningar (t.ex. privat läge).

Uppskattad leveranstid 7-12 arbetsdagar

Fri frakt för medlemmar vid köp för minst 249:-

  • 150 sidor
  • 2021
Value is a most misunderstood and misused word. As it becomes fashionable to create value, more companies are rushing towards the creating value mantra. In so doing, they forget value starvation and value destruction. This book is about value starvation. Value starvation is what happens when you deny a customer very basic needs in doing business with you (and often this is done unwittingly or because companies are too busy creating Value). Value starvation occurs when a company posts an old address that is no longer valid, or fails to update a product spec, or does not allow you access to the right person for your solution. An example is an airline changing a flight timing and failing to inform you, or sending your bags to the wrong destination, or a hotelier denying you a hotel room that has been prepaid. Value destruction happens when, knowingly or unknowingly, companies destroy value. This book shows you how to recognize value starvation, how to avoid it and how to prevent it. This will make you and your companies more effective, more customer-centric, and more successful.
  • Författare: Gautam Mahajan, Walter Vieira
  • Format: Pocket/Paperback
  • ISBN: 9781952538582
  • Språk: Engelska
  • Antal sidor: 150
  • Utgivningsdatum: 2021-03-30
  • Förlag: Business Expert Press