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Although 70% of the customera s decision to buy is based on how they are treated as people, few ornganizations have recognized its importance as well as understanding how to implement the "human touch" art as a science. John McKean provides a practical guide to implementing this art as consistent, business--wide, technology--enabled science drawn form proven approaches from world--class human touch practitioners.
- Format: Inbunden
- ISBN: 9780470848890
- Språk: Engelska
- Antal sidor: 324
- Utgivningsdatum: 2002-10-01
- Förlag: John Wiley & Sons Inc