bokomslag Data Analytics for Business
Data & IT

Data Analytics for Business

Fenio Annansingh Joseph Bon Sesay

Pocket

799:-

Funktionen begränsas av dina webbläsarinställningar (t.ex. privat läge).

Uppskattad leveranstid 7-12 arbetsdagar

Fri frakt för medlemmar vid köp för minst 249:-

Andra format:

  • 276 sidor
  • 2022
Data analytics underpin our modern data-driven economy. This textbook explains the relevance of data analytics at the firm and industry levels, tracing the evolution and key components of the field, and showing how data analytics insights can be leveraged for business results. The first section of the text covers key topics such as data analytics tools, data mining, business intelligence, customer relationship management, and cybersecurity. The chapters then take an industry focus, exploring how data analytics can be used in particular settings to strengthen business decision-making. A range of sectors are examined, including financial services, accounting, marketing, sport, health care, retail, transport, and education. With industry case studies, clear definitions of terminology, and no background knowledge required, this text supports students in gaining a solid understanding of data analytics and its practical applications. PowerPoint slides, a test bank of questions, and an instructors manual are also provided as online supplements. This will be a valuable text for undergraduate level courses in data analytics, data mining, business intelligence, and related areas.
  • Författare: Fenio Annansingh, Joseph Bon Sesay
  • Illustratör: black and white 21 Illustrations 21 Halftones, black and white 4 Tables black and white
  • Format: Pocket/Paperback
  • ISBN: 9780367654191
  • Språk: Engelska
  • Antal sidor: 276
  • Utgivningsdatum: 2022-04-21
  • Förlag: Routledge