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This book will highlight fifteen successful case studies of data analytics in Marketing and CRM applications. These case studies cover a broad array of consumer product and service industries. The book discusses many important business applications today, such as high-dimensional data integration for holistic consumer insight, cross-channel marketing, On-line to Off-line and Off-line to On-line data intelligence transfer, customer lifetime value, advanced predictive analytics, real-time application of consumer insight, data marketplace, and platform technology for scalable big data analytic solutions.
- Format: Inbunden
- ISBN: 9781498764247
- Språk: Engelska
- Antal sidor: 232
- Utgivningsdatum: 2021-01-01
- Förlag: Productivity Press