Dear Preston: Doing Business with Our Hearts

A creative's guide to doing business with heart. When you run a creative service business, you face a unique set of challenges. Typically you're passionate about what you do, but you probably struggle with problems common to many creative professionals: How do I balance my talent and ideas with the demands of the client? How do I make a living with my art? What can I do to keep clients from going with my dirt-cheap competitor? Preston Bailey, one of the country's top event designers and a leading figure in his industry, answers these and many more in Dear Preston. In an engaging advice-column format, he offers his guidance on the questions he is asked most frequently. Preston skyrocketed to success by running his business from the heart--specifically, relying on his empathy, generosity, and trust -- and here he shares that philosophy with other creative service professionals, showing how they can use it to delight customers, maintain profits, and stay true to themselves as artists. Peppered with stories from Preston's fabulous, celebrity-sprinkled career, the book is infused with warmth, enthusiasm, and rich experience. Whether you're deep into your career or still just dabbling, you will be enriched and inspired by this heart-driven approach to selling your talent and ideas.