Deep Mediatization: Concepts and Transformations in Communication

Mediatization refers to a process in which mass media influences other sectors of society such as politics, business, culture, entertainment, sports, religion and education. Development of technologies such as newspapers, radios, televisions, Internet and interactive social media has been instrumental in shaping the process of mediatization. Deep mediatization refers to an advanced stage of mediatization in which all the elements of the social world are deeply related to digital media and related infrastructures. It has the ability to transform communication in the society. Deep mediatization also leads to a sharp increase in the influence of IT companies. This book provides a comprehensive understanding of the deep mediatization and its capacity to transform communication. For all those who are interested in media and communications, it can prove to be an essential guide. Coherent flow of topics, student-friendly language and extensive use of examples make this book an invaluable source of knowledge.