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Definition and Analysis of the Market for the Porsche 911 in Germany
Andreas Mehren
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Seminar paper from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, University of applied sciences, Cologne, course: Marketing, language: English, abstract: The scientific assignment consists of a market analysis and the market definition for the Porsche 911 in the German market from a marketing perspective.It includes internal and external aspects which are crucial for a successful marketing strategy. The analysis covers a general overview of the company and the respective product, followed by a customer analysis and the internal and external analysis. Instruments which have been used are the SWOT analysis, the PEST analysis and Porters Five Forces. The document closes with a conclusion of the analysis.
- Format: Pocket/Paperback
- ISBN: 9783668304307
- Språk: Engelska
- Antal sidor: 24
- Utgivningsdatum: 2016-09-27
- Förlag: Grin Verlag