Definition and Market Analysis of the Tesla Motors Model S

Seminar paper from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of applied sciences, Cologne, course: Marketing, language: English, abstract: The purpose of this document is to analyse the strategic marketing positioning of Tesla Motors with the focus on its premium electric car, "Model S".From the text:- The Company Tesla Motors;- Business Analysis;- Market Analysis;- Market Positioning and Strategy