Definitive Guide to Entertainment Marketing, The

Reflects powerful trends ranging from smartphones to globalization

Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution

By industry insiders with decades of experience as leaders and consultants

Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than everand its changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrowany content, on any platform, in any market, worldwide.

Youll master innovative new ways to grab consumers attention and wallets fastmake your experiences wannasee, haftasee, mustseedrive more value through social platforms, mobile technologies, and integrated marketing strategiesovercome challenges ranging from bad buzz to piracyfully leverage licensing, merchandising, and sponsorshipsand successfully market all forms of entertainment.