Digital Content in Museums

This book provides a comprehensive grounding in the skills, best practices and tools needed for digital content editors and managers to succeed in the heritage sector. Currently, there is little professional training for digital content, and while the Internet holds advice, it isn't specific to the sector and the digital landscape changes rapidly. Focusing on how digital content can positively impact the sector, it addresses four main points: The discoverability of museums through digital content The usability of the digital spaces for audience users How heritage institutions can produce creative content and rely on storytelling to build a loyal audience Packed with tips, worksheets and real-life examples as well as covering key areas, it provides a comprehensive reference for anyone looking to enter or working in digital content in the cultural sector.