Digital Economy: Strategy and Behaviors: The Enterprise Journey

It provides a comprehensive overview of various aspects of the digital economy and highlights the importance of digital transformation, innovation, and collaboration in achieving success in the digital age.It explores various aspects of the digital economy, including digital transformation, intellectual capital management, big data, organizational control, entrepreneurship, and collaborative behavior. Discusses the role of digital leadership in developing business model innovation for telecommunication incumbent firms and also explores the relationship between intellectual capital management and economic development in a quasi-information society. The book also delves into the underlying forces of organizational control on administrative behavior. The ecosystem strategy for startups growth is another key topic explored in the book. The strategic use of zero-rating of mobile data is also discussed in the book. The authors explore how this practice can be used to improve access to digital services and drive economic growth.The book also examines how big data can be used to clarify human information processing in the digital society. The authors provide criteria for analyzing individual traits and behavior in the digital age.The book explores the sharing economy and its potential to create a new economic approach. The transformation of business models in technology-enabled mergers and acquisitions is another topic covered in the book.This is a useful resource for the students, teachers and researchers of business, management and economics.